First Edition
The Springwell Edit
Welcome to the first edition of The Springwell Edit—your insider guide to all things travel. Here, we’ll share our favorite emerging trends, highlights from recent destinations we’ve explored, our current travel obsessions, and more expertise to help you travel smarter, better, and more meaningfully. We’re delighted to share our insights to help you explore the world.
Greece — Athens & Halkidiki
London & the Cotswolds
Portugal — Comporta
The French Riviera & Paris
Where Our Clients Traveled
Summer 2026
This summer, we saw a record number of families experience Europe for the first time, while returning travelers ventured farther, stayed longer, and looked for more meaningful ways to experience the places they already loved.
Greece was one of our most requested destinations, with more trips planned than last summer. Most clients combined an average of three destinations, balancing iconic favorites with smaller islands and a slower pace. Some of our favorite stops included Milos, Naxos, Mykonos, Antiparos, Hydra, and Crete. Others chose a different approach entirely, exploring the islands by private yacht and experiencing Greece from the water.
Lake Como remained a favorite for families. Some of the best days were also the simplest: a private boat, a swim in the lake, time along the shoreline, and a stop in Bellagio for a long lunch. In Kyoto, clients experienced private tea ceremonies with geiko and maiko, creating the kind of access that makes a trip especially memorable.
Slovenia was another highlight. While we often pair it with Croatia, one multigenerational family spent their entire trip exploring Slovenia, including Slovenian Istria and the spectacular UNESCO-listed Škocjan Caves. It was a reminder that Europe’s smaller countries can easily stand on their own.
We also loved sending families into the Bavarian Alps, just 90 minutes from Munich, where mountain scenery, villages, castles, and easy access to Austria create a natural pairing with the city.
Ireland remained a favorite, from a Seafari off Dingle to the sailing town of Kinsale, with stays at Adare Manor and Ashford Castle. Croatia and Montenegro also continued to gain momentum, especially for travelers drawn to boating, historic coastal towns, and Dubrovnik’s remarkable setting.
Closer to home, clients explored Jackson Hole, Yellowstone, California’s Redwood forests, and the beaches of Hawaii.
Across all of these journeys, the common thread was not simply where our clients went, but how they experienced each destination: privately, thoughtfully, and in a way that felt distinctly their own.
Summer 2026 by the Numbers
96 unique itineraries designed
189 hotel check ins
19 countries visited
And these numbers only begin to tell the season’s story.
Looking Ahead
Festive Travel
While the leaves are only beginning to turn, festive travel planning is already in full swing at Springwell Travel Group. From ski chalets in the French Alps to private villas in Anguilla, our clients are looking ahead to memorable ways to celebrate the season with family and friends, surrounded by beautiful settings and exceptional service.
This year, many will spend the holidays skiing in favorites like Big Sky, Lake Louise, Telluride, Val D’Isere, Courchevel and New England, while others will trade snow for sunshine in St. Kitts & Nevis, Anguilla, or Mexico. We are also seeing growing interest in Argentina and Chile, along with European destinations that feel especially magical and cozy at this time of year, including England and Scotland.
Clients with a longer winter break, the extra time opens the door to destinations farther afield. African safaris, Australia, and New Zealand become especially appealing, giving the opportunity to make the journey worthwhile and explore places that can be harder to fit into a shorter holiday.
The most sought after festive stays are often reserved well in advance, making thoughtful planning especially important. Even when availability is limited, we love the challenge of finding the right solution and creating a holiday trip that feels personal, seamless, and worth looking forward to all year.
By the numbers: So far, our clients will be traveling across six continents and more than 17 countries throughout the holiday season.
Mexico
Vermont
Anguilla
Slower, Farther, More Deliberate
2027 Trends We’re Watching
After years of packed itineraries and travel increasingly shaped by what is trending online, we are seeing a shift toward privacy, space, and a greater sense of discovery. Clients are seeking places that feel less crowded and more personal, from remote landscapes and private villas to destinations that still feel largely untouched.
We are also seeing travelers embrace a slower pace. Rather than trying to fit three cities into a nine or ten day trip, more clients are choosing fewer stops and longer stays. A ten day journey might now include just two destinations, with five or six nights in each, allowing time to settle in, discover favorite cafés and restaurants, revisit places they love, and experience a destination beyond its headline attractions. At the same time, interest continues to grow in lesser explored corners of Europe and farther flung destinations where the journey itself feels part of the adventure.
For 2027, we expect the most compelling trips to be less about how much you can fit in and more about how deeply you can experience a place: greater privacy, more time, fewer crowds, and travel that feels distinctly personal.
The Dolomites
Montenegro
Slovenia
Safaris
The Gift of Travel
Exclusive Black Friday Offers
In addition to the VIP amenities we secure for our clients, we often receive early access to Black Friday offers and other limited-time hotel promotions.
From complimentary nights to enhanced resort credits and added-value packages, many of our favorite hotel partners release some of their most compelling offers in the weeks leading up to the holiday season, and we are often able to secure them before they become available to the general public.
We can help you take advantage of these opportunities while making sure every detail of your stay is thoughtfully handled from start to finish. Have a specific hotel or destination in mind? Send us a message and we’ll check for any special offers or added incentives currently available.
We can help with that too...
Some Things You May Not Know
While we are always here to help you explore and experience the world, did you know we can truly assist with all your travel needs? From weekend getaways to Tauck small group tours to A&K cruises, we are able to add our VIP perks and amenities, while handling all of the logistics.
Who you book with makes all the difference in the world
Springwell Travel Group Services
We are a boutique luxury travel agency based in Washington, D.C. We plan highly personalized trips for couples, families, and individuals across all seven continents. Rather than just booking hotels and flights, the team curates every detail, from culturally immersive tours to dining and concierge coordination, so travel feels crafted around you rather than assembled from a checklist. We are thinking through the small things that actually make a trip great: the right room configuration for your family, dinner reservations before they book up, activities kids will actually enjoy, and contacts on the ground to help you while traveling.
We Work with Clients in 2 Ways:
Hotel-Only Booking
We book your hotel and you get all our perks and preferred partner benefits, no planning required.
Full Trip Management
We handle everything, itinerary, dining, activities, and logistics from start to finish with a white glove approach.
The Details Matter
Beyond the Booking
This seamless planning and thoughtful personalization, so everyone feels genuinely cared for, not just accommodated. A few things that tend to make the biggest difference:
We hold 99 Preferred Partnerships worldwide (over 1900 luxury hotels) which means upgrades, early/late check-in or out, complimentary breakfast, hotel credits and more — no extra cost to you.
Every detail is considered before you even think to ask. From premium room allocations to dinner reservations, exclusive access to experiences that are not available to the public.
We’re with you before, during, and after the trip. Everything lives in one simple place (our mobile itinerary app) so you’re never digging through email for confirmation numbers.
Insider Tips
Billy's Two Cents
You know the hotel is legit when the turn-down service includes custom monogrammed pillowcases.
Did you know you can email us a hotel confirmation you already booked, and we can add our perks and amenities to it to help elevate your stay?
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